About us

After spending many years leading operations teams, advising CEOs, and creating operational tools at Deloitte and Goodfood (TSX: FOOD), Maxime Lavoie realized that many e-commerce companies had the same urgent need. These companies aren't proactively planning their operations, which results in lost sales and profitability.

Many e-commerce companies are losing sales due to stock-outs and lack of operational planning. These companies can lose up to 5% of their sales. Fortunately, with better sales and operations planning, these companies can reduce out-of-stocks and increase sales.

Hello,
My name is Maxime Lavoie

Maxime Lavoie is the founder and CEO of Obius and has spent the last 15 years supporting e-commerce companies in scaling and improving their operations and technologies. Maxime is passionate about technology, growth, and solving complex problems. He is also a respected supply chain expert and experienced operations manager.

Before founding Obius, Maxime spent six years at Goodfood (TSX: FOOD) as Vice President of Operations and Engineering, supporting sales growth from $20 million in 2017 to $400 million in 2020. As VP of Operations, Maxime led a team of 2,000 people in improving gross margin from 18% in 2017 to 30% in 2020. Maxime was also a consultant at Deloitte, helping Fortune 500 companies optimize and modernize their supply chains.

Maxime Lavoie, Obius Founder CEO
The team
Thierry Ferland
CTO
Thierry was previously CTO at La Récolte, an e-commerce grocery chain.
Ali Barooni
Data Scientist
Ali is working on our demand forecasting, and machine learning algorithms.
Alice Kergall
Sales & Marketing
Alice previously worked in digital marketing at TotalEnergies and Yves Rocher.

Mission

Obius wants to democratize operational excellence and simplify planning decisions for businesses.

Vision

Empower leaders with operational excellence and lay the foundation to support their growth.

Values

Create Value Quickly

Support the Growth

Simplify Complexity

Continuously Improve

Get in touch!

Let us know how we can help